AI Scam Protection

Norton 360
with AI-powered Scam Protection

Norton 360 plans include AI-powered Scam Protection to keep you safer from scams.

  • Advanced AI outsmarts online scams
  • Detects scams in texts and deepfake videos23, 33
  • Norton Genie, your AI assistant, gives you real-time tips to avoid scams

AI technology to protect against advanced threats

AI Scam Protection - Deepfake face recognition

Deepfake protection

Norton's advanced Al technology uses the power of the AI PC’s NPU to automatically detect deepfakes and identify financial scams (e.g., investment scams, crypto scams, giveaway scams) in streaming video.1,2,30 No AI PC? Try Deepfake Protection early access in Norton Genie AI Assistant.

1 Automatic detection is available for YouTube and Facebook videos on English only.
2 Requires Intel or Qualcomm Copilot+ PC processor. For specific system requirements and compatibility, see https://norton.com/deepfakesupport
30 Deepfake Protection in Norton Genie AI Assistant is currently available in early access and only YouTube videos in English are supported.

text message and call protection - a woman checking her messages on her phone

Text message protection

Safe SMS detects scams in text messages, offering up to 10x better scam detection.*

*Based on Norton internal testing comparing SMS scam detection with Genie to the previous version without it.

Internet browsing protection - a woman checking her email on her laptop

Internet browsing protection

Safe Web uses AI to analyze websites for scam indicators, preventing you from visiting fake e-stores and phishing sites.

Norton Genie AI-Powered Assistant - product shot of Norton Genie

Norton AI-powered assistant

Get answers to general Cyber Safety questions and information about Norton products, find scams in texts and emails, and even identify deepfake YouTube videos.

Our plans are now packed with AI-Powered Scam Protection.

Norton AntiVirus
Plus
US$ 29.99 first yr
It works out as US$ 29.99 /month

Savings compared to the renewal price of {ar}/year.
See subscription details below.*

Buy now
  • 1 PC, Mac, tablet, or phone
  • Scam Protection
  • Antivirus, malware, ransomware, and hacking protection
  • 100% Virus Protection Promise2
  • 2GB Cloud Backup‡‡,4
  • Password Manager
  • Deepfake Protection23,33
Norton 360
Standard
US$ 39.99 first yr
It works out as US$ 39.99 /month

Savings compared to the renewal price of {ar}/year.
See subscription details below.*

Buy now
US$ 79.99 first 2 yrs
It works out as US$ 79.99 /month

Then {ar}/year. Savings compared to 2 x annual renewal price of {ar}/year.
See subscription details below.*

Buy now
  • 1 PC, Mac, tablet, or phone
  • Scam Protection
  • Antivirus, malware, ransomware, and hacking protection
  • 100% Virus Protection Promise2
  • 10GB Cloud Backup‡‡,4
  • Password Manager
  • Deepfake Protection23,33
  • VPN private internet connection
Norton 360
Deluxe
US$ 54.99 first yr
It works out as US$ 54.99 /month

Savings compared to the renewal price of {ar}/year.
See subscription details below.*

Buy now
US$ 109.99 first 2 yrs
It works out as US$ 109.99 /month

Then {ar}/year. Savings compared to 2 x annual renewal price of {ar}/year.
See subscription details below.*

Buy now
  • 5 PCs, Macs, tablets, or phones
  • Scam Protection
  • Antivirus, malware, ransomware, and hacking protection
  • 100% Virus Protection Promise2
  • 50GB Cloud Backup‡‡,4
  • Password Manager
  • Deepfake Protection23,33
  • VPN private internet connection
  • Parental Control
Norton 360
Premium
US$ 69.99 first yr
It works out as US$ 69.99 /month

Savings compared to the renewal price of {ar}/year.
See subscription details below.*

Buy now
US$ 139.99 first 2 yrs
It works out as US$ 139.99 /month

Then {ar}/year. Savings compared to 2 x annual renewal price of {ar}/year.
See subscription details below.*

Buy now
  • 10 PCs, Macs, tablets, or phones
  • Scam Protection
  • Antivirus, malware, ransomware, and hacking protection
  • 100% Virus Protection Promise2
  • 75GB Cloud Backup‡‡,4
  • Password Manager
  • Deepfake Protection23,33
  • VPN private internet connection
  • Parental Control

Frequently asked questions

How can you spot a scam?

Scams often use urgency, impersonation, and deception to trick victims into providing personal information or money. Here are common red flags:

  • Unsolicited requests for personal information via email, phone, or text.
  • Urgent threats (“Your account will be locked!”) or too-good-to-be-true offers (fake prizes, investment scams).
  • Misspellings, generic greetings, or unusual formatting in messages.
  • Unfamiliar links or attachments that lead to fake login pages or malware.
  • Requests for payment via gift cards, cryptocurrency, or wire transfers.

If unsure whether a message is legitimate, consider using Norton Genie to help identify scams before taking action.

How does AI-powered Scam Protection work?

AI-powered Scam Protection analyzes patterns, language, and behavioral indicators in messages, emails, calls, and websites to detect fraud. Norton Scam Protection uses:

  • Natural language processing (NLP): Detects scam-related wording and hidden fraud patterns in text.
  • Machine learning: Trained on millions of scam attempts to recognize phishing, deepfake scams, and fraud techniques.
  • Real-time analysis: Flags suspicious emails, texts, and calls before they reach you.
  • Beyond URL filtering: AI can spot scams without needing a malicious link, unlike traditional filters.

How can Scam Protection protect me from phishing and fraud? 

Norton Scam Protection and Scam Protection pro include a bundle of AI-powered scam protection tools that help identify phishing, fraud, and scams before you fall victim. Features include:

  • Deepfake Protection: Automatically identifies financial scams in streaming video.
  • Safe SMS: Detects scam texts and fake delivery notifications.
  • Safe Web: Blocks phishing sites and fake e-stores before you visit.
  • Scam Dashboard: Provides scam tracking insights and protection updates.